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It has a new structure, applied across the whole system, that brings clarity to the entire experience. The interface is purposely unobtrusive. Conspicuous ornamentation has been stripped away. Unnecessary bars and buttons have been removed. And in taking away design elements that don’t add value, suddenly there’s greater focus on what matters most: your content.
Not sure where to look while walking through world-famous Times Square? Don’t worry – you’re not alone. With massive digital billboards whose bright lights make midnight look like mid-afternoon; star-studded Broadway and Off-Broadway shows (and reduced – price tickets to see them available from the TKTS Discount Booth); people peddling art and jewelry on the street; and, of course, the Naked Cowboy — who plays guitar in his tighty-whities — the expansive stretch of Midtown is a feast for all five senses.